Client: Mercedes/Meta Emerging Experience Team

What We Built:

A mixed reality car configurator prototype built as a real-time, interactive 3D environment. Instead of navigating dense menus, users move through a high-fidelity spatial world guided by natural conversation with an AI concierge.

The Approach:

We designed it as a conversation-first system running inside a 3D environment.

Dialogue replaces traditional UI, while large, detailed vehicle models and scene transitions are rendered in real time.